One manufacturer, every reason someone reaches for a supplement.
A child’s first daily vitamin. A new mother’s postnatal support. A marathon runner’s recovery blend. A man managing his health into his fifties. A collagen routine built into someone’s morning. However different these products look on a shelf, each one carries its own dosing conventions, its own permitted claims and its own audience expecting something specific.
One manufacturer, every category.
The manufacturing and regulatory fundamentals stay the same across sectors. What changes is the formulation, the actives and the claims each audience expects.
Category-specific formulation
Health & wellbeing, beauty, kids', sports and audience-specific products each have their own common actives and dosing conventions. Our formulation team works within what each category actually expects, rather than adapting one base formula to fit all of them.
Claims that match the category
EFSA-permitted health claims differ by ingredient and audience, and a claim that's fine for an adult sports formula may not be permitted, or even relevant, on a children's product. We check every label against what's actually allowed for your category before it goes to print.
Multi-market capability
Products manufactured from Ireland access the EU single market directly, with distribution to the UK and over 50 countries worldwide. One production run can serve multiple markets.
Regulatory coverage across every sector
FSAI notification, EFSA health claim compliance and QP batch release for Ireland and the EU, with separate UK QP release and overseas registration available, applied consistently across every category we manufacture for.
Health & Wellness
The everyday category, the multivitamin someone takes without thinking twice, the omega-3 and probiotic that becomes part of a routine. Health & wellness is the broadest category we manufacture in, and the one where consistency matters most, the same product, batch after batch, for a customer who isn't looking for novelty, just something that works.
What Health & Wellness covers
- Daily multivitamins, single-active tablets and capsules
- Omega-3, fish oil and algae-based formulations
- Probiotic capsules, multi-strain and single-strain
- Vitamin D, magnesium, zinc and other high-repeat-purchase singles
- General immune support and seasonal health blends
Why brands choose Health & Wellness
Health & wellness products make up the bulk of the dietary supplement market by unit volume, selling consistently every week regardless of trends. For a new brand, this is often the strongest entry point: proven formulations, established consumer trust, and stable, predictable demand that makes production planning easier than in trend-driven categories.
Beauty
A collagen sachet stirred into morning coffee. A biotin capsule taken alongside a skincare routine. Beauty supplements sit in a category where the product is judged as much by how it makes someone feel as by the claim on the label, which means the formulation, the format and the sensory experience all matter as much as the active ingredient itself.
What Beauty covers
- Marine and bovine collagen peptide sachets and powders
- Biotin, hyaluronic acid and skin-health capsules
- Hair, skin and nail complex tablets and capsules
- Beauty-focused vitamin blends (vitamin C, vitamin E, zinc)
Why brands choose Beauty
Beauty-from-within has grown steadily as a category, with collagen in particular expanding well beyond its original niche. Products generally command a stronger price point than commodity health & wellbeing products, which supports better margins. For brands already selling topical skincare or beauty products, an ingestible range is a natural extension that reuses existing brand trust and audience.
Kids
A parent choosing a vitamin for their child isn't reading the label the way they'd read one for themselves, they're looking for reassurance as much as a nutrient panel. Kids' supplements demand careful dosing, age-appropriate actives and a format a child will actually take without a fight, three requirements that all have to be solved at once, not traded off against each other.
What Kids covers
- Chewable and gummy children's multivitamins
- Kids' vitamin D, often in a flavoured format
- Children's omega-3, avoiding the taste issues common in adult softgels
- Immune support chewables for seasonal use
Why brands choose Kids
Parents who find a format their child will actually take are unlikely to switch brands casually, which supports long-term customer retention. A brand can build a range that follows a child from toddler through to teenage years, extending customer lifetime value well beyond a single product purchase. Format, flavour and shape give a children's brand genuine ways to stand out that go beyond the ingredient list alone.
Nutrition
A protein shake replacing a meal on a busy morning. A fibre supplement filling a genuine gap in someone's diet. A greens blend added to a routine rather than a shelf-filler bought once and forgotten. Nutrition products succeed or fail on whether they actually fit into how someone eats day to day, which makes taste, mixability and format as important as the nutrient panel behind them.
What Nutrition covers
- Whey, plant-based and blended protein powders
- Meal replacement sachets and powders
- Fibre supplements, soluble and insoluble
- Greens and superfood blends
- Functional food-support powders and sachets
Why brands choose Nutrition
Nutrition products, done well, become part of someone's actual routine rather than an occasional purchase, which supports stronger repeat purchase than trend-driven categories. A better-tasting or more convenient format can win real market share from an established competitor, and the category crosses over with both sports and general health audiences, widening addressable market from a single product line.
Sports
A sports nutrition customer knows their creatine dose, checks the amino acid ratio, and can spot a diluted formula from the label alone. This is a category where the audience is genuinely knowledgeable, which means the formulation has to actually deliver, not just claim to, and the manufacturing has to be precise enough to back up what's printed on the tub.
What Sports covers
- Pre-workout powders and capsules
- Creatine monohydrate
- BCAA and essential amino acid blends
- Recovery sachets and post-workout formulations
- Whey and plant-based sports protein
Why brands choose Sports
Sports nutrition customers who find a formulation that works tend to stay loyal, and often become an informal marketing channel through word of mouth and online reviews. Beyond retail and online, this category has genuine gym, PT and specialist-store wholesale channels that many other categories lack. New delivery formats and ingredient combinations are rewarded here more than in slower-moving general health products.
Men's Wellness
Men's health has moved from a topic nobody discussed to one increasingly covered openly, and the supplement category has grown alongside it. Prostate support, energy and vitality formulas, and men's-specific multivitamins now sit on the same shelf as products that would have seemed unusual there a decade ago, and the formulation and claims work for each one is genuinely different from a generic multivitamin.
What Men's Wellness covers
- Prostate support capsules and tablets
- Men's-specific multivitamins
- Energy and vitality formulas
- Daily men's wellness blends
Why brands choose Men's Wellness
Men's health awareness and product demand have both grown considerably as the conversation has become more open. This category has historically had fewer dedicated products than women's health, leaving room for a well-positioned brand to stand out. Men researching a health product tend to do so carefully, and a brand that earns trust here tends to keep the customer long-term.
Women's Wellness
Women's health isn't a single category so much as several, prenatal support for early pregnancy, iron and general wellbeing through adult life, menopause support in later years, each with its own dosing conventions, its own commonly expected actives and its own audience at a genuinely different life stage. A formulation built for one doesn't transfer to another without real thought.
What Women's Wellness covers
- Prenatal and postnatal multivitamins
- Iron and folic acid tablets
- Menopause support capsules
- Women's-specific daily multivitamins
- Life-stage health blends
Why brands choose Women's Wellness
Prenatal, general health and menopause support each represent a genuinely different customer and purchase occasion, giving a brand room to build a multi-product range under one positioning. Women researching prenatal or menopause products tend to research carefully, and a brand that earns trust at one life stage often keeps that customer into the next. A brand can build products that follow a customer from prenatal through to menopause, extending customer relationships across decades.
Two ways to bring a product to market.
New Brand Launch
Launching a new brand
Launching a new supplement brand into any of these categories. We handle formulation, manufacturing, packing, regulatory compliance and delivery from our Irish operation. Our private label route gets your first product to market using a proven, GMP-manufactured formulation under your own branding.
Launch a BrandEstablished Brand Expansion
Expanding an existing range
Adding a new category to an existing range. Our formulation team develops new products that fit your brand positioning and meet the regulatory requirements of the category and your target market, using the same manufacturing and compliance infrastructure you already work with.
Expand Your RangeFAQs
Do you specialise in any particular category?
We manufacture across health & wellness, beauty, kids', nutrition, sports, men's wellness and women's wellness. Our formulation and regulatory teams work within the conventions specific to each category.
Can you formulate for women's wellness specifically, prenatal for example?
Women's wellness is one of the categories we formulate within, prenatal, postnatal and menopause-related products included. Drop us a message with your specific formulation and we'll confirm what's possible.
What about men's wellness products?
Yes, men's wellness is a category we work in, prostate support and men's-specific multivitamins among others. Send us the details and we'll confirm what's possible.
Do children's supplements need different regulatory handling?
Kids' products carry their own dosing limits and a narrower set of permitted health claims than adult formulations. Our regulatory team checks this against your specific formulation before anything goes to label.
Can you make sports nutrition products for competitive athletes?
Talk to our team about your specific requirement, informed-sport or equivalent testing needs can be discussed and confirmed against what our partner network supports.
Is there a minimum order quantity?
Minimum order quantities vary by product format and formulation complexity across every sector. Get in touch with your product idea and we'll confirm exact figures.
Can I start with private label and move to custom later?
Yes. Many brands start with private label to get to market quickly, then move to a custom formulation once the product is established and they want more differentiation. The manufacturing and regulatory infrastructure stays the same either way.
Do you handle packaging and batch release as well as manufacturing?
Yes. Once your product is manufactured, we handle bottle, blister, sachet or pouch packaging with your artwork, along with QP batch release and regulatory support, so what leaves our facility is market-ready.
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