One manufacturer, every reason someone reaches for a supplement.
A new mother’s postnatal support. A marathon runner’s recovery blend. A man managing his health into his fifties. A collagen routine built into someone’s morning. However different these products look on a shelf, each one carries its own dosing conventions, its own permitted claims and its own audience expecting something specific.
One manufacturer, every category.
The manufacturing and regulatory fundamentals stay the same across sectors. What changes is the formulation, the actives and the claims each audience expects.
Category-specific formulation
Health & wellbeing, beauty, sports and audience-specific products each have their own common actives and dosing conventions. Our formulation team works within what each category actually expects, rather than adapting one base formula to fit all of them.
Claims that match the category
EFSA-permitted health claims differ by ingredient and audience, and a claim that's fine for a sports formula may not be permitted, or even relevant, on a women's wellness product. We check every label against what's actually allowed for your category before it goes to print.
Multi-market capability
Products manufactured from Ireland access the EU single market directly, with distribution to the UK and over 50 countries worldwide. One production run can serve multiple markets.
Regulatory coverage across every sector
FSAI notification, EFSA health claim compliance and QP batch release for Ireland and the EU, with separate UK QP release and overseas registration available, applied consistently across every category we manufacture for.
Health & Wellness
The everyday category, the multivitamin someone takes without thinking twice, the omega-3 and probiotic that becomes part of a routine. Health & wellness is the broadest category we manufacture in, and the one where consistency matters most, the same product, batch after batch, for a customer who isn't looking for novelty, just something that works.
Health & Wellness Formulations
- Curcumin, black pepper and ginger formulations
- Coenzyme Q10 and cellular energy formulations
- Mushroom and adaptogen-based wellness blends
- NAD+ and trans-resveratrol cellular health formulations
- Magnesium and zinc multi-nutrient formulations
- Joint support formulations with glucosamine, chondroitin and MSM
Why brands choose Health & Wellness
Health & wellness products make up the bulk of the dietary supplement market by unit volume, selling consistently every week regardless of trends. For a new brand, this is often the strongest entry point: proven formulations, established consumer trust, and stable, predictable demand that makes production planning easier than in trend-driven categories.
Beauty
A collagen sachet stirred into morning coffee. A biotin capsule taken alongside a skincare routine. Beauty supplements sit in a category where the product is judged as much by how it makes someone feel as by the claim on the label, which means the formulation, the format and the sensory experience all matter as much as the active ingredient itself.
Beauty Formulations
- Marine collagen and vitamin C formulations for skin health
- 1000 mg Vitamin C formulations supporting healthy hair, skin and nails
- Beauty-focused antioxidant formulations with 1000 mg vitamin C and 25 mg zinc
Why brands choose Beauty
Beauty-from-within has grown steadily as a category, with collagen in particular expanding well beyond its original niche. Products generally command a stronger price point than commodity health & wellbeing products, which supports better margins. For brands already selling topical skincare or beauty products, an ingestible range is a natural extension that reuses existing brand trust and audience.
Nutrition
A protein shake replacing a meal on a busy morning. A fibre supplement filling a genuine gap in someone's diet. A greens blend added to a routine rather than a shelf-filler bought once and forgotten. Nutrition products succeed or fail on whether they actually fit into how someone eats day to day, which makes taste, mixability and format as important as the nutrient panel behind them.
Nutrition Formulations
- Coenzyme Q10 formulations for cellular energy and nutritional support
- Magnesium and zinc formulations for essential mineral support
- Calcium, vitamin D3 and vitamin K2 formulations for bone health
- Mushroom and adaptogen formulations for everyday nutritional support
- NAD and trans-resveratrol formulations for cellular health support
- Vitamin C and zinc formulations for antioxidant nutritional support
Why brands choose Nutrition
Nutrition products, done well, become part of someone's actual routine rather than an occasional purchase, which supports stronger repeat purchase than trend-driven categories. A better-tasting or more convenient format can win real market share from an established competitor, and the category crosses over with both sports and general health audiences, widening addressable market from a single product line.
Sports
A sports nutrition customer knows their creatine dose, checks the amino acid ratio, and can spot a diluted formula from the label alone. This is a category where the audience is genuinely knowledgeable, which means the formulation has to actually deliver, not just claim to, and the manufacturing has to be precise enough to back up what's printed on the tub.
Sports Formulations
- 5000 mg creatine monohydrate powder for strength and performance support
- Coenzyme Q10 formulations for cellular energy and exercise support
- L-Carnitine and Coenzyme Q10 formulations for energy and active lifestyles
- Magnesium and zinc formulations for muscle function and recovery support
- Joint support formulations for mobility and active lifestyles
Why brands choose Sports
Sports nutrition customers who find a formulation that works tend to stay loyal, and often become an informal marketing channel through word of mouth and online reviews. Beyond retail and online, this category has genuine gym, PT and specialist-store wholesale channels that many other categories lack. New delivery formats and ingredient combinations are rewarded here more than in slower-moving general health products.
Men's Wellness
Men's health has moved from a topic nobody discussed to one increasingly covered openly, and the supplement category has grown alongside it. Prostate support, energy and vitality formulas, and men's-specific multivitamins now sit on the same shelf as products that would have seemed unusual there a decade ago, and the formulation and claims work for each one is genuinely different from a generic multivitamin.
Men's Wellness Formulations
- Men's reproductive health and testosterone support formulations
- Prostate and urinary health formulations
- 5000 mg creatine monohydrate powder for strength and performance support
Why brands choose Men's Wellness
Men's health awareness and product demand have both grown considerably as the conversation has become more open. This category has historically had fewer dedicated products than women's health, leaving room for a well-positioned brand to stand out. Men researching a health product tend to do so carefully, and a brand that earns trust here tends to keep the customer long-term.
Women's Wellness
Women's health isn't a single category so much as several, prenatal support for early pregnancy, iron and general wellbeing through adult life, menopause support in later years, each with its own dosing conventions, its own commonly expected actives and its own audience at a genuinely different life stage. A formulation built for one doesn't transfer to another without real thought.
Women's Wellness Formulations
- Prenatal multivitamin and omega fatty acid formulations for maternal and fetal nutritional support
- Vitamin B6 and ginger formulations for hormonal and digestive support during pregnancy
- Botanical and B vitamin formulations for menopausal wellness and hormonal support
Why brands choose Women's Wellness
Prenatal, general health and menopause support each represent a genuinely different customer and purchase occasion, giving a brand room to build a multi-product range under one positioning. Women researching prenatal or menopause products tend to research carefully, and a brand that earns trust at one life stage often keeps that customer into the next. A brand can build products that follow a customer from prenatal through to menopause, extending customer relationships across decades.
Two ways to bring a product to market.
White Label
Launch with a ready formulation
Choose one of our ready-formulated supplements across these six categories, keep the formulation unchanged, and apply your own branding and packaging. Regulatory clearance is handled by our team, and a branded product is ready to sell within 6 to 8 weeks.
Explore White LabelPrivate Label
Adapt a proven formula
Start with one of our base formulations and adapt the dosage, format or active ingredients to fit your brand. It costs more and takes longer than white label, 14 to 16 weeks standard, but the result is a product that's distinct to you rather than one competitors can simply reorder.
Explore Private LabelFAQs
Do you specialise in any particular category?
We manufacture across health & wellness, beauty, nutrition, sports, men's wellness and women's wellness. Our formulation and regulatory teams work within the conventions specific to each category.
Can you formulate for women's wellness specifically, prenatal for example?
Women's wellness is one of the categories we formulate within, prenatal, postnatal and menopause-related products included. Drop us a message with your specific formulation and we'll confirm what's possible.
What about men's wellness products?
Yes, men's wellness is a category we work in, prostate support and men's-specific multivitamins among others. Send us the details and we'll confirm what's possible.
Can you make sports nutrition products for competitive athletes?
Talk to our team about your specific requirement, informed-sport or equivalent testing needs can be discussed and confirmed against what our partner network supports.
Is there a minimum order quantity?
Minimum order quantities vary by product format and formulation complexity across every sector. Get in touch with your product idea and we'll confirm exact figures.
Can I start with white label and move to private label later?
Yes. Many brands start with white label to get to market within 6 to 8 weeks, then move to private label, or a fully custom formulation, once the product is established and they want more differentiation. The manufacturing and regulatory infrastructure stays the same either way.
Do you handle packaging and batch release as well as manufacturing?
Yes. Once your product is manufactured, we handle bottle, blister, sachet or pouch packaging with your artwork, along with QP batch release and regulatory support, so what leaves our facility is market-ready.
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